Rod Lord is a designer and animator specialising in the design and production of 2D and 3D animation sequences for corporate, educational, training, commercial and broadcast video programmes.
Animated Graphics or Motion Graphics ... Rod describes himself as a Graphimator.
With a DipAD in design and illustration from St Martins School of Art (now Central St Martins) where he focussed on film and animation, Rod went on via being a freelance illustrator to become an animator at ICEM (MacMillan's Educational Film Unit), then on to become MD of Pearce Studios Ltd.
The 1981 BAFTA and D&AD award winning animated graphic sequences for the BBC’s Hitch Hikers Guide to the Galaxy TV series was followed by the introduction of one of the first commercially available 3D animation computer systems in the UK.
This system was used in 1985 to provide the BAFTA award winning 3D animated graphics for the 50 minute Channel 4 feature “Max Headroom - the movie” which preceeded the TV series.
Rod now works on his own from his studio in the Windsor and Maidenhead area of Berkshire. In addition to animation work he also undertakes multimedia and web site comissions with Dreamweaver and Flash, image origination and retouching with Photoshop, animation and video compositing with AfterEffects, video editing with Final Cut Pro and Cinewave, 3D modelling with FormZ, 3D animation with Electric image, and DVD authoring with DVD Studio Pro.
Between 1996 and 2009 there have been one ETMA and four IVCA awards. The most recent 2009 IVCA Bronze for Internal Interactive Media was for "BP Atlantis" produced by Myriad Global Media. This also received a Highly Commended for Best Animation and Graphics.
Rod provided the interface design and graphics as part of the Radio4 Interactive team that updated Douglas Adams’ web game of “Hitch Hikers Guide to the Galaxy” which won the 2005 BAFTA Interactive award.